Headquarters window display

Time and Life International

Time-Life had their own building on the corner of Bond and Conduit Streets in London from the early fifties. The roof has sculptures by Ben Nicholson, the garden a Henry Moore, and the interiors a number of excellent modern paintings. The windows on Conduit Street for many years had a display which told you the temperature, rainfall and sun count.  For some reason this was taken out, and they spent a few years deciding what to put in its place. Pentagram were asked to suggest a scheme. The design plays on the idea of viewpoint and point of view.  The words Time and Life are only revealed when viewed from a certain point on the opposite side of the road. Each letter is constructed by independently suspended chrome and brass rods hanging seemingly unrelated in space.  At night they were illuminated to provide a twinkle in the street.

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